Creating an Advertisement: Ideas and Initial Research

In the last lesson we discussed the topic of advertising(ad) and how it can affect a person. ''Good advertising is a dialogue with people''(Lee Clow). I agree with this statement, as it reveals the working principle of advertising. People sell things through dialogue with customers. The more informative and addictive the dialogue, the more likely it is to succeed.
Since I have been actively involved in helping the environment and raising environmental issues in recent years, I would like to share with you my research and analysis on advertising related to this topic.

Bank of the Planet: Garbage
Advertising Agency: Neogama/BBH, São Paulo, Brazil

This photo is an advertisement of the Bank of the Planet. This organization has many advertisements aimed at environmental protection. Even though they are different, they are also united, as can be understood by some similarities. In all advertisements of this company in the foreground is the globe, but it can be modified depending on the idea of the advertising. One common feature of all advertisements of the Bank of the Planet is the logo, which is located in the lower left corner. It conveys the main idea of the company - saving the Earth and our environment. The background is based on a real photo to show how our land looks now. This creates a greater impact on the audience. If we talk about the audience of this advertising, we can conclude that this audience is every person living on our planet. For those who have not thought about protecting the land before this is an occasion to think about it, and for those who already do this advertising serves as a call to action. The main massage of this advertisment is ''There is no out''. 

Radial TurtleAgency: Goodby, Silverstein & Partners
Made For: California Coastal Commission (US)
Tag Line : California Coastal CleanUp Day
Photograph: California Coastal Commission/ACT Responsible

The main purpose of this advertising is not just to advertise the organization (although this is also), but to advertise a certain event. To be more precise, advertise The third Saturday of every September(California Coastal Cleanup Day). I can’t say for sure if the photo is real or not, but because the picture looks real, the image does the job. The picture catches attention, which means it encourages reading the text. This advertisement does not present the logo of the organization, but there is the name of the advertising (The Radial Tutle). Despite the absence of a logo or any slogan, advertising copes with its task, which does not make it bad.

Having analyzed the two advertising data, I can safely say that they have the same audience and similar purpose. I will be inspired by these two ads to make my own. I really like the logo of the first ad, as well as the realism of photography of the second ad. 

References: https://banco.bradesco/html/classic/sobre/sustentabilidade/index.shtm

https://www.adsoftheworld.com/campaigns/water-84fe335f-c291-45cf-8d27-11380cbf94c9
https://www.creatopy.com/blog/environmental-ads/
https://www.theguardian.com/environment/gallery/2009/jul/01/act-responsible-environmental-advertising


Comments

  1. Milan Multimedia Marvel19 February 2023 at 07:13

    Good that you posted this. Summarise what did you learn from the two adverts? What will you takeaway and use in your own work?

    ReplyDelete

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