Free Project: Planning


 

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Initial Research on the major project:David Ogilvy

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In this post I would want to tell you about one of the most important person in the advirtisement(ad) history, because he was one of the first person who started to talk how audience communicate with ads. His thoughts are useful for my project named ''Pchycological influence of advertisement'', because he was interested in ads influence on people and he succeed. I would want to use some of his ideas as an examples and references for my project.  David Mackenzie Ogilvy was a British advertising tycoon. He is the one everyone secretly calls "Father of advertising". Oglivy influenced on the way we see advertising now. He became the founder of Ogilvy & Mather, which still continues its successful existence under the name   Oglivy . David Oglivy His occupation was Advertising executive. He began his career in 1932 after leaving Oxford, failing his exams. In 1932 he returned to Scotland and began selling AGA cookstoves,door-to-door. Being successful in his ...
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Website Research

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 Oglivy  When I was thinking about advertising companies the first one that came to my mind was Oglivy. In the photos below you can see images of its website (Home page-About-Contact Page). I really like the Home Page, because it shows the work which was made by this company. All images on the Home Page are clickable and they present examples of Oglivy company's work. Speaking about the page About, I would like to point out that the creators of the site have inserted the necessary information and omitted the points that could be nosy for the reader. There will be a brief historical description of the company, then if you go down, there will be portraits of employees. It is an extremely useful feature because employers can see with who they will work. The page About is divided into four different categories: Oglivy, Team, Ideas, and Careers. Each category contains a lot of useful information for employers. The last page is the Contact page. This web page is made minimalist and ...
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Ira Cohen: The Mylar Series

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In today’s post, I would like to share with you the work of Ira Cohen, which is a source of inspiration for me and my free project. Ira Cohen’s most iconic works are his Mylar images which he created in the late '60s in his loft on the Lower East Side, New York City. (October Gallery, no date) What I love most is the way the photographer works with shapes, light, and color. Ira Cohen's artistic practice involved capturing images using a polyester film surface technique called mylar. This technique produced photographs that showcased distorted figures and mirrored shapes, creating an illusionary effect within his art. (Cara, no date)   I think this is quite a useful technique for my project because I want to play with the shapes of the objects and the composition in general.  His work Alien Intelligent, in my opinion, reveals a deep study of the human psyche and a deep understanding of the power of images. The blue color scheme of the photo radiates cold and at the same ti...
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