Free Project: Planning


 

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Initial Research on the major project:David Ogilvy

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In this post I would want to tell you about one of the most important person in the advirtisement(ad) history, because he was one of the first person who started to talk how audience communicate with ads. His thoughts are useful for my project named ''Pchycological influence of advertisement'', because he was interested in ads influence on people and he succeed. I would want to use some of his ideas as an examples and references for my project.  David Mackenzie Ogilvy was a British advertising tycoon. He is the one everyone secretly calls "Father of advertising". Oglivy influenced on the way we see advertising now. He became the founder of Ogilvy & Mather, which still continues its successful existence under the name   Oglivy . David Oglivy His occupation was Advertising executive. He began his career in 1932 after leaving Oxford, failing his exams. In 1932 he returned to Scotland and began selling AGA cookstoves,door-to-door. Being successful in his ...
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Ira Cohen: The Mylar Series

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In today’s post, I would like to share with you the work of Ira Cohen, which is a source of inspiration for me and my free project. Ira Cohen’s most iconic works are his Mylar images which he created in the late '60s in his loft on the Lower East Side, New York City. (October Gallery, no date) What I love most is the way the photographer works with shapes, light, and color. Ira Cohen's artistic practice involved capturing images using a polyester film surface technique called mylar. This technique produced photographs that showcased distorted figures and mirrored shapes, creating an illusionary effect within his art. (Cara, no date)   I think this is quite a useful technique for my project because I want to play with the shapes of the objects and the composition in general.  His work Alien Intelligent, in my opinion, reveals a deep study of the human psyche and a deep understanding of the power of images. The blue color scheme of the photo radiates cold and at the same ti...
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Further research: Harlow Gale

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  As my continuation root is Media with Communication, I chose a project called ''The Psychological Influence of Advertisement''. In order to make my project as good as possible, I decided to do some research on different people who are related to the Marketing sphere and are or were successful in it. In this post, I would like to share some information about a person like Harlow Gale.  Harlow Sterns Gale(June 29, 1862, Minneapolis) was a professor of psychology at the University of Minnesota and a municipal officer for the city of Minneapolis. He is known for his advanced training in advertising from its psychological side. He studied consumer psychology and lectured on this subject. Harlow Sterns Gale was a leading thinker on the psychology of advertising. He was twice sacked, then re-employed at the university and finally forced to resign in 1903. Even after graduation, he continued to work as an independent researcher, teacher and lecturer, ran a p...
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